There is a huge shift of advertising dollars going to another place for businesses large and small. I am not referring to doing some advertising on the internet.  What I am talking about is doing outdoor media advertising and more specifically truck advertising.

Outdoor media has many forms, but one of the ways that is gaining huge popularity is the use of truckside advertising.

Today a consumer has so many choices in regards to what they see and hear for advertising. With Tivo and Satelllite radio becoming popular, the consumer can easily turn off all traditional advertising.

That is why there are a lot of businesses that are looking for other ways to advertise.  They want more ways to reach consumers.

But not only do they ask for different ways to get to the consumer, they also want it effective.

Mobile billboard advertising has that advantage. It gives the advertiser a great way to have their advertisement shown without getting turned off. With the way the message gets to the consumer it is plain to see why.

You have the branding or advertising of the business boldly on display on the side of the truck or mobile billboard.  Those are usually vehicles specifically made just for the task of being a mobile billboard.

With their message boldly displayed, and appearing to them in traffic. A consumer has no choice but to read it. For an advertiser to create more brand recognition, this might be a way for them to do that.

Then when you compare it to other forms of advertising.  The mobile billboards prices are actually very competitive, if not cheaper for what you get.

Because think about it, your message will be shown to a consumer who will notice and read it because of the way it is coming at them. More often it is likely at rush hour, or when they get stuck in traffic. So the consumer is left with no other choice but reading the ad.  With that advantage, a businesses brand or message can easily get across.

When you see and realize how much is being spent on outdoor media advertising, you see many businesses are realizing it’s potential.  In 2004 alone, $5.8 billion dollars was spent.

So for a business looking to expand in other ways to get their ad message out to the consumer, using truckside advertising is something they ought to consider. 

Not the stationary billboards on the side of the road people are used to. But something put right in the consumer’s face is most definitely going to get the message across.

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Filed under: Business Opportunities • Personal Finance

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