Looking back over the way internet advertising has developed, you’ll see that is was similar to newspaper and TV.

You’d enter a site, and in some location you’d get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

One problem exsists with this style of advertising. It really wasn’t exploiting the fact that the adds weren’t in some newspaper, but were instead presented over the Internet.

You’ve probably noticed a lot of things like this over the pages you’ve browsed. You’re looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you’re looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that’s also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it’s known as a targeted advertising program

What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won’t even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

Google is a search engine company, which is why it’s easy for them to do this. A targeted ad is presented to you after it looks for related keywords in your page, then searches a database of websites to find one that relates closely to yours.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that’s bound to happen more often then with a traditional banner because people are actually interested in what’s in that banner (otherwise, they wouldn’t be on your page would they?).

But, this also does wonders for the people who want to advertise. And it’s because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can’t have more than two such banners on your website and Google only inserts text in these banners.

Adsense advertising is not as presumptuous as normal advertising, and that can be more welcoming. Positioning the banner better would be best, so that possible visitors don’t miss it completely.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Adsense is how you place ads on sites and Google will pay you.

The advertisers and publishers get access to statistics, which helps them to run a more effective Google Adsense campaign.

One of the reasons Google is known for being innovative is that the process is simple, effective and makes sense for anyone involved.

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Filed under: Business Opportunities • Personal Finance

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