All people on the planet have wants of a psychological nature, and that is what you must learn more about if you want to successfully market any kind of business. If your words aren’t making any effort in this area then it’s going to prove to be difficult to get people to actually buy from you. Here are a few psychological factors that you need to focus on to convert your visitors into sales.

People make their various purchases for emotional reasons as opposed to rational thinking. Once you succeed with producing certain feelings for the product in the customers mind, then you have your foot solidly in the door. You know your self that if you feel like you are being pressured, or sold to, then you start closing down. This is exactly why intangible benefits are the key to persuade someone to buy from you. It is easy to lose sight of things when you are working on copy or something else and trying to get it done. Before you ever start writing any copy, you need to have your angle or how you plan to approach talking about your product, etc.

Now that the net has been around for a while, very many people have become even more jaded than ever – if that is possible. We hate to say it, but only a fool would take everything they read in sales letters as the gospel truth. Most people realize they have to check things out, and many people just leave if something does not look or feel right about a site. So, that is why you have to put measures in place that will help to confirm your credibility. All you can do is provide testimonials if you have them and just look as professional as you can.

If you can create some legitimate sense of urgency, then you should go ahead and do that. If there is nothing there pushing people a little bit, then do not be surprised to see a bunch of bookmarks in your raw logs but few sales. How you approach your own situation is obviously up to you, and you have to maybe get creative with your own urgency devices. There are many situations in which you can waive a fee or something to entice the order today. Get creative, and one thing you can do is put some kind of up-sell or other time sensitive one-time-offer after they click on the buy now button.

This area of using psychological hot buttons in your copy is something worth learning more about. So go ahead and apply the above ideas to your send flowers business to sell far more of your goods.

Tagged with: • •

Filed under: Business Opportunities

Like this post? Subscribe to my RSS feed and get loads more!