Success in business has nothing whatsoever to do with salesmanship, little to do with a knowledge of your company’s products or services.

I am involved in various businesses to do offering link building services, fostering care and I also provide a poster printing service.

It is owing to some far more basic fundamental principles which will determine your success or failure at anything you do in life.

They are your A,B,C’s, Attitude, Belief and Consistency. Taking them in reverse order.

Consistency

We get up every morning, we brush our teeth wash, get dressed have breakfast. We are consistent in our actions. We do it every day. It does not really matter how many days we choose to work but it is important that we are consistent with the way in which we work. We need the 6 marbles in our left pocket or left side of our bag and transfer 1 marble to the other side every time we have carried out a positive action i.e. seeing a customer, talking to someone about the business, etc. etc. We need to do it consistently. We need to have transferred all 6 marbles (better still 10) by the end of the day. Our focus should be on the actions rather than the end result. I’ll repeat that, we need to concentrate on the actions not on the results.

When we go mountain climbing, if we would continually look at the summit we would soon trip up and fall. We need to concentrate on every step at a time, one after the other and as surely as the sun goes down we will reach our summit.

Belief

An absolute and genuine belief in our business, it’s products and services and what it can give it’s customers.

Attitude

Possibly the most important of these three but useless on its own. It’s no good having the best attitude in the world if one’s sitting on one’s own in a closed room not talking to anyone. So what is attitude apart from how one feels about oneself and others. This is how I would describe it.

Your face is transparent, totally transparent and your attitude shines through whether it’s positive or negative. The first second that a prospective customer sees you maybe even before you see him, your attitude comes through. Your clients will notice it and will make their choices and decisions based upon what they see. We all know that the first thing any salesperson has to sell is themselves even before they open their mouth. If for whatever reason they are unable to sell themselves then they make as well just return to their own house. If they can’t sell themselves they wouldn’t be able to sell packet of peanuts or a Mars bar.