Backlinks: What you need to do about them

Posted by myarticlenetwork on December 12, 2009

backlinks clinic

Backlinks sometimes called ‘page links’ are key to the visibility of your web pages in the search engines and attracting visitor traffic. When thinking about backlinks there are three things you need to consider, the source from which the backlinks are derived, the anchor text of the backlinks and the content of the page to which the backlinks sends the visitor to.

The number of backlinks

The amount of backlinks to a page is one of the elements the search engines take into account when deciding how to position the page in the results displayed to the searcher.

The source of the backlinks

The pages from which backlinks originate pass ‘authority’ and visitors to the page to which the backlinks point. So it follows that pages with backlinks from ‘trusted pages will receive better consideration from the search engines. Government (.gov) and educational (.edu) sites are great examples of sites that are authoritative and trustworthy.

Google Page Rank

Google has the notion of ‘page rank’, this is the property it awards to a page it considers to have a history of accumulating authority from backlinks..

The ‘anchor text’

When you see a backlink on a web page it often has a label a word or text associated with the subject at the page to which this backlink is pointing, what this ‘anchor text’ says has influence upon the value the search engines award to the link. If the content of the page is about ‘parenting’ and the backlink on the page is labeled or given the ‘anchor’ text ‘parenting’ then the search engines consider this to be of more value to the searcher looking for content related to ‘parenting’ than if the backlink was labeled ‘babycare’.

Common problems

The majority people undermine their backlinks strategies because they fixate on quantity as opposed to quality of backlinks. For instance if most of your backlinks to your ‘parenting’ page come from pages not related to ‘parenting’ then whilst you have backlinks they will almost always bring you the wrong traffic.

How to manufacture backlinks

So here is my tried and tested guidance for getting backlinks to your pages, good visibility in the search engine results pages and quality traffic to your web pages.

1. It is critical you select the right keywords before you expend any effort whatsoever.
2. I like to build a keyword ‘cloud’.
3. You should always start by identifying a key word or phrase which has a a constant and high amount of traffic.
4. To work out how much visitor traffic is being generated by searches for my top level keyword I use the Google keyword analyzer tool.
5. The Google tool presents a list of keywords connected to my main keyword and from this list I flesh out my cloud.
6. I then create content in the form of articles and videos in which I have embedded backlinks with the correct ‘anchor text’ to my ‘money’ or ‘target’ page and push these to the various directories.
7. My guiding principle is to author content that will attract visitors and persuade them to follow the backlinks to my money pages as well as send backlinks.

Essential add ons and strategies for WordPress Blogs + 600 reviews of Internet Marketing Products to be published

Posted by myarticlenetwork on October 5, 2009

backlinks

BREAKING NEWS: Attention all WordPress Bloggers

About me

Until recently I tested Internet Marketing software and methods and published the results on a number of blogs. I get tens of questions on my blog every day from Internet marketers of all levels of experience. I know a lot of people who are really up against it at the moment and whilst I am making a half decent income on the web from my work I am more and more doing what I can to help others to avoid the mistakes, choose the right tools and get off to a good start.

Sadly a substantial number of Internet Marketing content and tools I evaluate fails to deliver. Until now I have restricted publishing my experiences to a small group of sites because their owners have been very useful in assisting me with my evaluations.

Over Six hundred reviews

The total number of ‘products’ I have reviewed over five years is just north of 600, naturally I will only be writing about products that are still for sale. Every product review is a direct result of me using the product in anger and naturally I will be sharing the good and the bad with my audience.

Simple to use and organised directory

On my blog I will be dividing the ‘products’ summaries into categories, rating each product on the level of knowledge required, detailing the prerequisites, how much time you should expect to wait for results and the budget you should set.

First Report – The ‘blueprint’ for WordPress blog success

WordPress Blogs are probably the simplest way to get started in Internet Marketing so I am going to begin with a set of reviews of products that can turn these search engine ’attractions’ into cash machines. Blogging is something that everyone can do and can make money from and so everyone who signs up to my list will be sent easy to follow instructions on how to create a WordPress blog and turn it into a site that can make money.

Create once and replicate

I will also share with you a ‘cut and paste’ strategy anyone can use with blogs so once you have set up one blog and mastered the art of earning cash from it then you just replicate it as many times as you want. I have a basic rule of ‘getting a rope across the river’ before commencing on any large amount of work so I always begin with creating a ’concept car’ that I develop into a blueprint that I can test, refine and replicate, to do this you have to really understand what methods and tools you need to use.

No bullshit, just answers.

So if you own a WordPress blog or you need some practical and personal help with your choice of Internet Marketing products then please do join my list at www.backlinksclinic.com.

See you there

NJC