What is a mobile billboard?Well I am sure most of you have an idea what a regular billboard is, well a mobile billboard is the same almost, except that it is moving.

You can see it in various forms.  You can see it in San Diego truck advertising, or vehicles built specifically to carry billboards around.

Why are so many businesses using this medium to get their brand or message across to the consumer?  I have some unique insights I am going to share that I have gained from running my own mobile billboards San Diego company.

First of all, lets talk about cost.  Mobile billboards prices are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the advertising cost being comparable if not better, there is still another advantage in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to the traditional billboards that a customer could just go by it without noticing.  But the way a mobile billboard displays it’s message, it is more effective.And the way it accomplishes the task is by being smack dab in the consumer’s face.  You can’t just drive by it.It is stuck with you in traffic right at eye level

This is very powerful.A prospect who is caught in traffic with an advertisement staring at them in the face can’t be turned off.

That is a huge problem that traditional advertising such as TV or radio faces.With the invention of satellite radio and Tivo, a prospect could practically go without commercials.

So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.

If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.It yells at you for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.More leads and more sales are going to happen by using this type of advertising. 

You are going to get exposure.  You are guaranteed to having your message heard and read.  What more can an advertiser want.

You can see it’s effectiveness by the way more and more businesses are using it to advertise.In 2004 by itself, there was more than $5.8 billion went towards this form of advertising.With the amount of money being spent, it has to be working.

So for many businesses looking for more ways to find customers, this might just be what they are looking for.

Tagged with: • • •

Filed under: Business Opportunities • Personal Finance

Like this post? Subscribe to my RSS feed and get loads more!