How To Create 20 Killer Benefit Statements in 20 Minutes in Copywriting for the Web

Posted by myarticlenetwork on May 7, 2010

My most challenging part of copywriting to sell something online has always been the task of writing benefit statements. But, other than a good headline, to sell visitors to your service, product and ideas you need great benefit statements.

All of the other parts of copywriting such as good headlines, price offers and stories were much easier for me than finding good benefit statements. What drove me nuts was coming up with a benefits list; that is until I discovered how to develop more than one benefit a minute.

You may recall from Sales 101 that benefits are what sells your product or service, not features. Knowing that, I started to try to get to the bottom of what benefits actually are. They’re action items, right? For example, you “lose” weight or “make” money. So, what do you think about starting out each benefit statement with a verb that takes action? This is the process to take:

1.  Get a long list of alphabetized action verbs.

2.  Put the list on your desk or computer screen where you can see the entire list
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3.  Make up a sentence describing your product or service using each verb on the list.

For example, the first word in my list of verbs is “Accelerate”.

So, I might say to myself that my product helps people to “Accelerate your learning speed by     getting true hands-on training with every command”.

4.  Write as many benefits as you can and don’t stop! You will be able to pare down your list to only those that give the best punch later. Now is not the time either to worry if you are writing duplicative statements down. Just open your mind to think about your product or service and brainstorm benefit ideas as they come.

5.  Now you organize your benefit list in order of priority from most important benefit to last.

This process has worked for me not only to create great benefits lists, but also for writing articles for my website like “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. In most cases, a good list of 20 benefits is all you will need for your sales page.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.